Rick Gimbel – Communications

Rick Gimbel is a marketing and communications professional with a deep understanding of both the theory and practice of performance-driven marketing communications. With over 30 years of experience in the fast-paced computer industry, he has held senior positions in startups such as Sequent Computer Systems and Flashline and larger companies, including Motorola and Digital Equipment.

Rick has led highly successful branding programs and lead-generation campaigns. He has also been responsible for managing a wide range of field and corporate marketing programs including sales collateral creation, internet and channel marketing programs, analyst relations and employee communications. With his technical background, Rick is particularly adept at understanding new products and technologies, positioning them versus the competition and then introducing them to the market in an easily understood way.

Having participated in several merger and acquisition efforts plus ongoing organizational development projects, Rick is experienced in building marketing communications organizations that are strategic assets instead of a necessary expense. He believes that marketing teams should be led using performance-based management best practices, linking all marketing communications activities to corporate goals with clearly understood measurements and ROMI (Return On Marketing Investment).

Rick has an M.S. in Computer Science from Purdue University and a B.S. in Mathematics from the University of Oregon.