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Scenario: Your success has always been assured based on referrals and word-of-mouth. But recently, new leads have been drying up. At the same time, competitors have launched new advertising and seem to be “everywhere.” You have never done a formal marketing campaign, but are concerned that if you don’t, you may lose even more ground competitively. On top of that, how to integrate things like Facebook and Twitter into a manufacturing company – that’s a question alright. How to approach this, how much to spend, how to measure success – these are questions on your mind.

Read the following statements. Do they reflect your thinking about your company?

• We are not getting sufficient new customer leads.
• We don’t really have a clear and/or comprehensive marketing plan.
• We don’t have really have a clear and/or comprehensive communications plan.
• We could probably be using all the capabilities of the internet more effectively.

Take the Free Competitiveness Assessment

This is a simple self-assessment that is designed to help you identify the Value Creation Perspective that may be of most interest to you as a starting point.   At the end of the assessment, the areas in which you showed most interest are the ones where that Value Creation Perspective is most relevant to your current concerns.